Papers: Measuring multichannel effectiveness using the balanced scorecard
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چکیده
منابع مشابه
Measuring the Performance of ERP Software – a Balanced Scorecard Approach
The management of Enterprise Resource Planning (ERP) Software includes two main tasks: the implementation and the use of this comprehensive software. The Balanced Scorecard, a framework originally developed in order to structure the performance measurement of an enterprise or a department, can be used for the evaluation of these tasks. Adapting the approach of the Balanced Scorecard and adding ...
متن کاملMeasuring and Managing E-business Projects through the Balanced Scorecard
The balanced scorecard (BSC), initially developed by Kaplan and Norton, is a performance measurement system that supplements traditional financial measures with the criteria that measure performance from three additional perspectives: customer perspective, internal business perspective and innovation and learning perspective. In recent years, the balanced scorecard has been applied to informati...
متن کاملTransforming the Balanced Scorecard
Several years ago we introduced the Balanced Scorecard (Kaplan and Norton 1992). We began with the premise that an exclusive reliance on financial measures in a management system is insufficient. Financial measures are lag indicators that report on the outcomes from past actions. Exclusive reliance on financial indicators could promote behavior that sacrifices long-term value creation for short...
متن کاملE-Business-Controlling using the Balanced Scorecard
The Internet and the linked technologies and developments change all aspects of the daily life. Companies use the new technologies to optimize their business processes and to achieve maximum customer satisfaction. More and more strategies are developed to reach the set targets and they are accepted as a key factor for lasting success. Especially in the e-business field it’s very important to fi...
متن کاملThe Sustainability Balanced Scorecard –
Kaplan and Norton’s Balanced Scorecard is a management tool that supports the successful implementation of corporate strategies. It has been discussed and considered widely both in practice and research. By linking operational and non-financial corporate activities with causal chains to the firm’s long-term strategy the Balanced Scorecard supports the alignment and management of all corporate a...
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ژورنال
عنوان ژورنال: Interactive Marketing
سال: 2005
ISSN: 1463-5178,1478-0844
DOI: 10.1057/palgrave.im.4340289